NYT Eva – Dame Products Skip to content Free Shipping on US Orders $100+ Free Shipping on US Orders $100+ English English Deutsch Español Search 0 items Vibrators Eva Pom Dip Arc Shop All Vibrators → Eva Pom Min Intimate Essentials → Massage Oil Aloe Lube Body Wipes Sexual Health → Desire Gummies Condoms STI Kits Home Goods → Thro Pillo Dice Accessories → Stash O-Face Bucket Hat Dame Socks About About Dame Lab Blog Find Your Vibe Mass Line Vibrators Personal Care Sexual Health Home Goods Bundles Sale About Find Your Vibe Vibrators Best Sellers New Arrivals Shop All Contact & FAQ Product Manuals Jobs Email Facebook Twitter Instagram Find Your Vibe (2-minute quiz) Vibrators For Solo Play For Couples Best Seller Arc Min Zee Best Seller Pom Best Seller Aer Team Favorite Dip #1 Best Seller Eva Hug Fin New Lay Zee #1 Best Seller Pom Personal Care Sexual Health Home Goods Accessories Shop all About Dame Lab Blog Log In / Create Account English English Deutsch Español Your Cart Free Shipping Free Gift You're just $100.00 away from Free Shipping! Your cart is empty! Shop Now You may also like Desire Gummies 4.8 Rated 4.8 out of 5 stars 32 Reviews 1 bottle 1 bottle 1 bottle $34.00 $64.00 $92.00 ADD Eva Wearable Vibrator 4.5 Rated 4.5 out of 5 stars 1,220 Reviews $129.00 $129.00 ADD Aer Suction Vibrator 4.8 Rated 4.8 out of 5 stars 937 Reviews $125.00 $125.00 ADD Pom Palm Vibrator 4.8 Rated 4.8 out of 5 stars 1,352 Reviews $103.00 $103.00 ADD Subtotal $0.00 Checkout 60-Day Returns 3-Year Warranty This article originally appeared in the New York Times. As a product designer, Janet Lieberman often finds flaws in everyday tech devices. This was particularly true when it came to vibrators, which she would spend hours shopping for on Amazon. “I had always bought cheap vibrators and my bedside drawer was a graveyard for them,” said Ms. Lieberman, 31, who lives in Brooklyn and studied mechanical engineering at the Massachusetts Institute of Technology. “You could replace the batteries but they still would stop working.” After splurging on a pricey vibrator for a boyfriend’s birthday that also quickly died, she had an aha moment. “I realized there was a need for well-engineered sex toys,” she said. “There’s no real trusted brand and that’s what we’re setting out to be.” Along with her business partner, Alexandra Fine, whom she met in 2014 through the social networking app Meetup, the pair set out to create a vibrator that was not only well crafted, but made specifically for couples, and women in particular. “I was living in my grandmother’s pool house at the time,” Ms. Fine, 29, said. She had just graduated from Columbia, where she got a master’s degree in clinical psychology “with a focus on marriage counseling and sex therapy,” she said. After dozens of prototypes, they came up with their design: an egg-shaped vibrator made of medical-grade silicone that attaches to a woman’s nether region by means of two wings. Not only can the device be operated hands-free, it is also designed in a way that does not interfere with a couple’s intimacy. “We wanted to stimulate women with something nonobtrusive so you can look in your partner’s eyes,” Ms. Fine said. They called the device Eva and after raising $575,000 on Indiegogo in 2014, they went to market in early 2015. To date, they have sold over 65,000 units at $105 a pop. Eva, which is manufactured by a company called Dame Products , is among a recent surge of products that embraces feminism as part of its marketing. Like the “period-proof” underwear brand Thinx, it telegraphs a pro-women identity. Alexandra Fine, far left, and her business partner, Janet Lieberman, have sold more than 65,000 Eva vibrators at $105 each. Credit Danny Ghitis for The New York Times “Our continuing mission: to design well-engineered sex toys, to heighten intimacy, and to openly empower the sexual experiences of womankind,” reads the company’s website . The message is amplified through Dame’s Instagram account, filled with posts like a pink neon sign that reads “My Body My Business.” The founders also have the lingo down. “Our mission is to close the pleasure gap,” Ms. Fine said during a recent tour of the company’s office in Greenpoint, Brooklyn. “We want to fight any inequality between the sexes, but especially when it comes to sexual practices. We want women to claim their sexual pleasure and own it.” Kristina Monllos , a reporter at Adweek who covers marketing innovation and consumer trends, said that Eva and Thinx appeal to millennial consumers who want ethically and socially-minded products developed for their generation. “Young people across the gender spectrum are creating brands that live up to and express their own political ideals,” Ms. Monllos said. “We’re seeing this millennial version now where it’s a very stylized aesthetic coupled with these feminist, pro-women ideals.” Ms. Lieberman and Ms. Fine are hoping that their cheerily designed vibrators will help sex toys shed some of their seedier connotations. “We fall into this really weird space between gag gift, pornography, medical device, health and wellness device and tech gadget,” Ms. Lieberman said. “We hope to change that.” × It's Black Friday. Add products to your cart to reveal up to 60% off.
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